You Want People to Like You for Who You Are: The Importance of Accurate Job Postings

A common feedback I hear from candidates is that the job postings they apply to are often inaccurate. Just the other day, I was reviewing a job posting with a peer for a well-known specialty business in the Twin Cities area. They've been in business for over 100 years, with loyal employees and customers, including myself. However, I immediately saw opportunities for improvement in their post.

The language and tone could be more engaging, and there were inaccuracies in the requirements and duties listed. These inaccuracies can lead to unhappy candidates and disappointed leaders. One particular inaccuracy was suggesting a specific type of schedule that wasn't actually available. My peer commented, "Well, maybe they think they’ll get more applicants that way." Frankly, that’s likely the issue.

But there are better ways to attract applicants and generate interest. Here’s the big picture: when you mislead candidates (a potential external customer) in your job postings, you risk damaging trust from the start. Instead, focus on being upfront and transparent about your positions and roles. You’re not going to trick someone into the job, and if you do, that’s the wrong way to start the relationship.

Here are a few strategies to improve your job postings:

1. Clear and Honest Communication: Ensure your job postings accurately reflect the role, expectations, and company culture.
2. Engaging Language and Tone: Use a tone that resonates with your target candidates and aligns with your company’s brand.
3. Highlight Unique Selling Points: Emphasize what makes your company and the position unique and attractive.

By building trust and transparency from the beginning, you set the foundation for a positive working relationship and attract the right candidates who are genuinely interested in what you offer.

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